Если Ваш сайт находится вне поля зрения в Сети, говорит специалист по Оптимизации Поисковой машины Ричард Джон Дженкинс, Вы - вне мнения.
Подсказывая действенные методы и опираясь на факты, Ричард говорит о том, как сделать так чтобы Ваш сайт был один из первых в результатах в Yahoo!, Google, и других популярных поисковых системах. От платных ссылок до оптимизации ключевых слов для вашего сайта, все методы SEO , Ричард покажет все это.
Он также поделится с Вами, как лучше всего представить ваши Веб-страницы для индексации, как контролировать разряд страницы, и как строить твердую основу из связей к вашему участку.
Видео обучающая программа сгенерирована как для опытных разработчиков вебсайтов так и для тех, кто только входит во всемирную сеть.

Название: Search Engine Optimization
Страна: США
Производитель: Lynda.com
Официальная веб страница: http://movielibrary.lynda.com/html/modPage.asp?ID=209
Автор: David Rivers
Жанр: Обучающее видео
Продолжительность: 9 часов
Размер: 777 MB
Язык: English
Качество: 212Kbps
Разрешение: 880 х 660
Видео кодек: QuickTime
 
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
 
 Richard John Jenkins, founder of WebSearchEngineer.com is a search engine optimization and marketing specialist based in Santa Monica, California. Richard is a member of SEMPO (Search Engine Marketing Professionals Organization). He uses Bruce Clay's SEOToolSet and abides by Bruce Clay's SEO Code of Ethics for all of his SEO clients.
 
Richard brings years of experience and a wealth of multimedia and Web publishing knowledge to his SEO/SEM company and to the training he offers. For many years he was a top multimedia trainer at the American Film Institute in Hollywood. He was also a popular staff software evangelist for Macromedia Corporation and a successful business development manager for Corel Corporation.
 
Содержание
 
1. Getting Started
Overview
What is Search Engine Optimization?
What is Search Engine Marketing?
Target audience, goals, and skills required
Patience is a keyword to SEO success
 
2. Black Hat SEO/White Hat SEO
 
What is white hat SEO?
What is black hat SEO?
 
3. The Search Magician's Three Linking Rings
 
Searchers, search engines, and web sites
What kind of web theme are you?
 
4. The First Linking Ring: Know Your Searchers
 
Get inside the mind of the searcher
Secret searcher agent mind reading gizmo!
How searchers search (from broad to targeted)
The search needs of the searcher
See your site through your searcher's eyes
Searchers are not experts
Summary
 
5. The Second Linking Ring: Know the Search Engines & Directories\
 
Quick overview: how search engines crawl, index, and rank pages
Directory landscape
Search engine landscape
No search engine is an island
An SEO perspective of the major search engines and directories
Searching locally
Searching from mobile devices
 
6. SEO Tools: Browser Bars
 
Browser search tool bars
Google's search tool bar and page rank
 
7. SEO Tools: Keyword Research/Project Management
 
Google's suggest, term tool, and AdWord's keyword tools
Keyword Tracker and Keyword Discovery
Yahoo's keyword selector and view bids tools
Reference and organization tools
SEO project management tools
 
8. SEO Tools: Links, KDA, and Rank Checkers
 
MarketLeap's tools
Enquiro's search engine intelligence tools
Bruce Clay's SEO toolset part 1
Bruce Clay's SEO toolset part 2
We build pages' neat-o back link checker tool
 
9. SEO Tools: Code Checkers, & Web Site Analytics
 
WC3 HTML code validation tool
Web site analytics tools
 
10. Keywords: The Golden Key to Outstanding SEO
 
Keyword research
Types of keywords
Stop words
Keywords' best friends are landing pages
Keywords and the long tail principle
Keyword competitive intelligence
Copyrighted material and cyber-plagiarism
 
11. The Third Linking Ring: Creating Search Friendly Web Sites
 
Putting it all together!
A trip to Los Angeles with web searchers, John and Julie
John and Julie's search keywords
John's search goal
Julie's search goal
Santa Monica carousel, a fan's site (SEO training site)
 
12. Before We Begin: Site Setup the Wrong Way
 
How not to set up a search friendly site
Spiders can't click, they're blind too!
Text! Text! Did I mention text?
 
13. SEO Hands-On: Site Setup in a Search Friendly Way
 
Introducing Dreamweaver
Santa Monica carousel fan site keyword research
Picking search friendly domain names
Dreamweaver setup
Search-friendly page titles
Search-friendly meta keywords and descriptions
Search-friendly body text
Search-friendly headings and specialized text
Search-friendly images
Search-friendly internal links
Search-friendly navigation
Search-friendly resources and site map page
Search-friendly landing pages
HTML code validation / KDA check
Summary
 
14. Optimized Web Pages: Submitting and Monitoring Page Rank
 
Track and log submissions ahead of time
Using site operator to check for indexing
Submitting to search engines
Submitting to directories
Monitoring page the hard and easy way
 
15. Santa Monica Carousel Fan Web Site
 
How is it ranking in the SERPs?
 
16. Link Building: The Company You Keep
 
It's not who you know, it's who recommends you!
Hubs and authorities
Keyword rich anchor text is key
How to request inbound links
Add URL trick
 
17. Top Ten SEO Lists
 
Top ten SEO tips, tools, mentors, and resource lists!
 
18. Errata, Corrections, & Updates
 
Errata, corrections, and updates
Our live site ranks!

Размер: 777,77 MB

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